This post reviews Perry Haan and Cam Cruickshank, “Marketing Colleges to Home-Schooled Students” in Journal of Marketing for Higher Education 16, no. 2 (2006): 25-43.
Haan and Cruickshank, both affiliated with Tiffin University in Ohio, here orient college administrators to the homeschooling movement and make a case for increased recruitment from its ranks as a viable strategy for enrollment growth. (more…)
is the first scholarly book-length treatment of its theme. It is available for purchase
from 
