Posts Tagged ‘Perry Haan’

This post reviews Perry Haan and Cam Cruickshank, “Marketing Colleges to Home-Schooled Students” in Journal of Marketing for Higher Education 16, no. 2 (2006): 25-43.

Haan and Cruickshank, both affiliated with Tiffin University in Ohio,¬†here orient college administrators to the homeschooling movement and make a case for increased recruitment from its ranks as a viable strategy for enrollment growth.¬† (more…)

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